AUTUMN BASINGER

Design thinker exploring human perspectives and framing insights that drive thoughtfully reimagined experiences

Currently elevating the grocery experience through design research at H-E-B Digital, in Austin, TX

What others say
"She has been incredibly valuable in keeping our usability practice moving, and understands that usability is SO MUCH MORE than just ensuring we have a UI that works." —colleague at H-E-B

"We had very specific requirements in mind and Autumn managed to take ownership of the project while listening to our needs and making our collaboration feel inclusive." —colleague at H-E-B
"Autumn is a pleasure to work with because of her enthusiasm, attention to detail, and ability to consider all points of view." —former colleague at PAX Labs

"I appreciate that these concepts can scale with different product and service partners and that there are new business models built into them. This gives us plenty of ways to grow." —client partner at Northwestern
"She is able to provide context to the outcomes she presents and frame results in a way that makes them relevant to the business problems our stakeholders are trying to solve." —colleague at H-E-B

"I've really valued her clear-eyed questions and fearlessness in diving into flux and complexity." —colleague at H-E-B
autumnbasinger@gmail.com
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