H-E-B Digital
Design Researcher

Austin, TX
July 2023 - present

Collaborate with design, product, and business stakeholders to uncover user needs that inform how we create world-class food and retail experiences for millions of Texans and the H-E-B Partners serving them

Northwestern University
Master of Science in Design Innovation

Evanston, IL
Sep 2021 - Mar 2023

Northwestern's EDI program teaches human-centered design through a cross-functional approach — exposing students to real-world projects that span research, physical, digital, service, and design strategy.

PAX Labs
Creative Technologist

San Francisco, CA
July 2019 - May 2020

Era Pro is one of PAX's smart cannabis vapes that communicates through its colorfully animated 'petal' interface. At PAX, I helped capture and elevate their animation design system.

My role:

• Created a single source of truth for animations and UI behavior that could scale with design and firmware updates
• Built a prototyping tool that allowed product and engineering partners to quickly visualize and align on animation changes
• Designed content, copy and visual assets for the Era Pro user guide

Apple
User Studies Data Operations

Cupertino, CA
Oct 2017 - July 2019

Improved and automated data analysis, storage, and reporting processes for large-scale health and motion user studies

My role:

• Wrote data parsing and visualization scripts using Python
• Created standards and processes that improved data quality, automated work previously done manually
• Managed communications with external user studies coordinators

University of Central Florida
Bachelor of Fine Arts in Sculpture

Specialized in interactive and computational sculpture